ABOUT

RITUALS, is a visionary fashion brand founded by Hamid Elfaki in 2019, intertwining the journey of healing with the artistry of garment creation. Born from personal experiences, RITUALS garments transcend mere fashion, weaving narratives of resilience, culture, and spirituality into every stitch. Each piece tells a story of navigating life's complexities, from harsh realities to breathtaking possibilities. Embracing the richness of religion and culture, RITUALS celebrates the remarkable tapestry of existence through its distinctive designs. Explore the collection and embark on a journey of self-discovery, where fashion becomes a vessel for healing and transformation.